Trust In Leaders, Politicians & Media Hits Rock Bottom: Edelman Trust Barometer 2021

Our trust in societal leaders, politicians, and media hits rock bottom. The yearly Edelman Trust Barometer 2021 is alarming and shocking.

As a global speaker, social innovator, futurist, and parent, I’m worried sick. Why?

The world of vanity metrics, likes, and influencers is making younger people lose their minds. We need authentic caring role models. I don’t mean Kim’s Ass or Kanye.

I mean trusted leaders with ethics. Who walk the talk. We need role models with generosity gene and a cause, greater than themselves.

I’m curious how you feel about it?

A Summary Of The Edelman Trust Barometer 2021

The 21st edition of the report is out. Many of us have been waiting for the yearly report and benchmark. Over 33,000 people from 28 countries took part in the research in October and November 2020.

The 2020 edition was a clear warning to governments, businesses, media, and NGO’s. The 2021 report, reveals a ton of data and actionable insights on widespread mistrust.