Social Audio App Clubhouse: Trend Or Unicorn That Will Fade to Black Soon?

Being an international speaker, I get a lot of questions about social audio app Clubhouse: Is the fresh Unicorn a trend, or is it a hype that will fade to black soon? Great questions that I will try to answer here for you.

I love to share strategic insights, contextual intelligence, and to make predictions. In this story, I will talk about the future of Social Audio and Clubhouse in particular.

Before I deep dive into Clubhouse, I will share my vision on the future of social audio. So first some contextual intelligence.

Video Killed The Radio Star — But Will Video Kill The Digital Audio Star?

Remember the famous hit by The Buggles from 2004? Video killed the Radio Star? Have a look and listen. I predicted 12 years ago, that TV and Radio in their current formats would keep losing younger audiences.

Linear listening and live broadcasting are indeed being replaced by on-demand. Especially Generation-Z and…